> For the complete documentation index, see [llms.txt](https://userflux.gitbook.io/userflux-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://userflux.gitbook.io/userflux-docs/feature-guides/audience-hub.md).

# Audience Hub

Everything about **who** your users are sits in Audience. 

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* Build real‑time **Segments** – rule‑based cohorts that update the moment data changes.
* Add **Computed Properties** (totals, formulas, AI‑inferred traits) that enrich every profile automatically.
* Re‑use both across Insights, Workflows and APIs for perfectly targeted messaging and analysis.

{% content-ref url="/pages/x4AGylrS1g57SdHRrK9Q" %}
[Segments & Computed Properties](/userflux-docs/feature-guides/audience-hub/segments-and-computed-properties.md)
{% endcontent-ref %}

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<figure><img src="https://616167918-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FLjwLbJC8g5ucoCRH06Pj%2Fuploads%2FirSlqK0pTgtSa2zJQMqU%2FCleanShot%202025-10-08%20at%2011.06.36%402x.png?alt=media&amp;token=918d4737-cc29-4afc-b73e-ae6c8e17288b" alt=""><figcaption></figcaption></figure>