# What is UserFlux? UserFlux is a powerful platform that enables you to do product analytics, marketing automation, serve recommendations to your users and more. Without UserFlux, you will typically have to use a sprawl of tools all trying to access the same underlying data. You'll integrate each, and duplicate the same customer data across them all - that's expensive and complicated! We decided to centralise all that customer data, and simply build the apps you need to use on top of it, all under the one roof. It's cheaper, simpler and much more efficient for you. And everything works better together. *** ### Key concepts Because UserFlux is used for a lot of use cases, it's important to understand the key parts of the platform.

Feature	Use this to...	Link
User Management	Segment your user base for marketing comms Enrich profiles with computed properties such as gender	Check it out
Workflows	Build lifecycle comms for user journeys Send a newsletter to your users Build real-time no-code data tools	Check it out
Insights & Reports	Analyse acquisition funnels, behavioural trends, demographic info and more	Check it out
Metrics API	Embed insights & analytics in your own product for your end users Power internal insights in your own admin portal	Check it out
Products	Serve relevant, personalised content to your users in emails and inside your product	Check it out
Destinations	Send UserFlux data to your other tools in real-time	Check it out