Funnel
Overview
Funnel measures how users move through a defined series of actions and where they drop off. Use it to quantify conversion rates and time‑to‑convert across onboarding, checkout or any multistep flow.
Common Use Cases
Onboarding: Sign‑up → Email Verify → First Action
Ecommerce: Product View → Add to Cart → Checkout Started → Purchase
Marketing: Ad Clicked → Landing Page View → Sign‑up
Upgrade funnel: Free Trial → Key Feature Used → Paid Plan
Interface Walkthrough
Steps 1 → N
Each step is one or more events. Order matters.
Aggregate By
Count Unique users or Unique sessions.
Conversion Window
Max time from first to last step (mins / hrs / days).
Date Range
Period in which Step 1 must occur.
Measure time between
Unit for the “average time” stats (seconds, minutes, hours…).
Conversion calc.
Overall (versus Step 1) or Step‑by‑step.
Global Filters
Narrow the cohort (e.g. Device = Mobile).
Quick Example (Step Checkout)
Steps: ① Product Viewed ② Add to Cart ③ Purchase
Aggregate By: Unique sessions | Window: Within 3 days
Date Range: Last 30 days | Time between: hours
Run → Chart shows counts, % drop‑off, and avg hours between steps.
Interpretation: if big churn between Add to Cart and Purchase, improve checkout UX.
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