Enrich your data

Additional context such as a users location or device information is crucial for performing detailed analytics, segmentation and workflow targeting.

Because of this, UserFlux is able to automatically enrich users and events with additional information. When using one of the SDKs, you can simply define in the client configuration if you want this enabled.

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Location Information

UserFlux uses the IP address of the client making the request in order to enrich data with location properties. The location properties that are auto enriched include:

• City Name

• Continent Name

• Continent Code

• Country Name

• Country Code

• Latitude

• Longitude

• Postal Code

• State Name

• State Code

• Time Zone

Device Information

UserFlux uses properties available in the clients browser to enrich data with device properties. The device properties that are auto enriched include:

• Device Type

• Screen Width

• Screen Height

• Browser Language

• OS

• Browser Height

• Browser Width

• Browser

• Browser Version

• User Agent

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User Computed Properties

In additional to basic data enrichment, you can also utilise the Computed Properties feature in UserFlux to further enrich profiles. Using Computed Properties, you can derive additional information regarding an individual such as:

• Estimating gender

• Aggregating behavioural data

• Computing mathematical formulas

To learn more about Computed Properties, visit the following page:

Segments & Computed Properties