User Composition

Overview

User Composition gives a snapshot of your user base—how it splits across any profile attribute (plan, geography, device type, etc.). Think of it as a real‑time pie or bar chart for “Who are my users right now?”

Common Use Cases

  • Subscription mix (Free vs Basic vs Premium)

  • Geographic distribution (Top countries / regions)

  • Device or platform share (iOS vs Android vs Web)

  • Engagement cohorts (Active vs Dormant users)

Interface Walkthrough

Field
Use

For

Choose Identified Users, Anonymous Users, or all users.

Breakdown by

Select a single profile property to group by.

Filters

Further restrict the population (e.g. Plan ≠ Free, Signup Date ≥ 2025‑01‑01).

Run

Generates counts and percentages.

Quick Example (Plan Distribution Among Active Users)

  1. For → Identified users

  2. Filters → Active User = true

  3. Breakdown by → property Plan

  4. Run → Chart shows Free 40 %, Basic 35 %, Pro 25 %.

    Action: target Free users with upgrade campaigns.

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